Elevate Your Print Business

According to 'Emarsys,' a staggering 80% of marketers agree that email marketing is the linchpin for both customer acquisition and retention. Crafting a well-thought-out email marketing plan can provide your print business with a high-level strategy, focused campaigns, and the ability to achieve goals.

According to 'Emarsys,' a staggering 80% of marketers agree that email marketing is the linchpin for both customer acquisition and retention. Crafting a well-thought-out email marketing plan can provide your print business with a high-level strategy, focused campaigns, and the ability to achieve goals.

Let's explore the key categories of emails that can be easily integrated into your system for maximum impact.

Welcome Emails: Making a Memorable First Impression

The first impression is lasting, and your welcome email serves as the initial interaction with a new customer. Studies show that welcome emails boast a 42% higher open rate than average emails and can generate 320% more revenue per email than promotional emails. Ensure your welcome email reflects the essence of your company and leaves a positive imprint on the customer.

Events-based / Festive Emails: Capitalizing on Special Occasions

Events and festive seasons present golden opportunities to showcase your products with enticing offers, introduce new subscription plans, and highlight value-added services. Crafting an event-based email journey involves steps like starting with a company brief, sending pre-event emails, delivering personalized offers, creating urgency through campaigns, and expressing gratitude post-purchase.

Re-engagement Emails: Reigniting Customer Interest

When customers or subscribers lose interest, re-engagement emails can reignite their enthusiasm. Develop a series of emails, starting with a reminder, introducing new value or product updates, offering exclusive deals, providing additional subscription options, and informing them about potential unsubscriptions for inactive users.

Transactional Emails: Necessities for Customer Engagement

Transactional emails have evolved into indispensable tools for businesses, offering real-time communication at critical points of sale. These include order confirmation, shipping confirmation package return, and account summary emails. These emails not only provide valuable information but also contribute to consistent branding and generate additional revenue.

Feedback & Survey Emails: Harnessing Customer Insights

Customer feedback is invaluable for any business. Feedback and survey emails offer a straightforward way to collect data, gaining insights into customer perceptions and the business's current market standing. Ensure your survey emails convey the purpose, estimate the time required, include the survey link, and express gratitude for the customer's input.

To implement these strategies seamlessly, your print business needs a flexible automation tool. Enter Wsc Printer – the ideal solution for mailing, marketing/CRM, accounting, shipping, and third-party platform integration. Join us on a journey to boost your company's sales and enhance efficiency.